Licenscape is a dedicated provider of primary market
research services in Japan with focus on prescription
medicinal products regulated in Japan by the Ministry of
Health, Labor and Welfare. Covered is the entire market
research process from obtaining to analyzing the
physicians opinions on issues related to the development
new pharmaceuticals and medical devices, therapeutic
options and unmet needs, and introduction of new
products under competitive conditions.
Physicians are recruited by the following
- from national universities
hospitals, major private universities hospitals,
metropolitan hospitals, community-based GP,
regional hospitals, individual practitioners
- from major metropolitan areas (Tokyo, Osaka,
Sendai, Fukuoka, Sapporo) and the adjacent
- from endemic regions
- internationally recognized medical
Recruited physicians lists are available for
prescreening by the sponsors.
Physicians and other interviewees are
subjected to in-depth face-to-face interviews by trained
fields interviewers. Complete digital audio or video
records of interviews, transcripts in Japanese,
translation of the transcripts to English are provided.
Support and advisory: re-design of
the questionnaires to fit the Japanese practice,
translation and verification.
Summary of principle findings, quantitative and
qualitative analysis, interpretation.
Pricing sensitivity, competitors lock-up, cultural
acceptance of new products.
- Market segmentation, sentience, trends, customs
- Patients populations - prevalent morbidity, unmet
medical needs, orphan designations
- Products - regulatory approvals, documents,
requirements under the Japanese regulations
- Profiles of the registered pharmaceutical
manufacturers in Japan
- Restructured portfolios, patented pharmaceuticals,
generics, prescription and proprietary medicines,
switches, orphan drugs
Representative studies on clinically and commercially